The Dos and Don'ts of Creating Authentic Video Content with Wednesday

By Gregry Livingston

May 22, 2024

In today's digital age, video content has become a crucial part of any company's marketing strategy. And with the rise of remote work, the demand for authentic and engaging video content has only increased. That's where Wednesday comes in – our asynchronous video interview software is designed to help businesses create and share authentic video content with ease.

But with great power comes great responsibility. Creating authentic video content can be a tricky task, especially when it comes to representing your brand and connecting with your audience. That's why we've compiled a list of dos and don'ts to help you make the most out of Wednesday's software and create high-quality, genuine video content for your brand.

DO: Be Yourself

Authenticity is key when it comes to video content. Don't try to be someone you're not – whether it's the CEO or a team member showcasing your company's values and culture. Viewers are drawn to genuine, relatable content, so be yourself, and let your personality shine through.

DON'T: Over-script Your Videos

While having a script can help you stay on track and deliver a clear message, over-scripting can make your videos feel robotic and rehearsed. Instead, use bullet points or talking points to guide your video, and don't be afraid to improvise and add a personal touch.

DO: Highlight Your Brand's Values

Video content is a great way to showcase your brand's values and culture. Use Wednesday's software to create on-demand video interviews with your team members, where they can talk about their experiences, share their thoughts, and highlight what makes your company unique.

DON'T: Use Too Much Jargon

While it's essential to showcase your expertise and knowledge, using too much technical jargon can be a turn-off for viewers. Keep your language simple and easy to understand, and avoid using buzzwords or industry-specific terms.

DO: Use Wednesday's Features to Your Advantage

Wednesday's asynchronous video interview software comes with a range of features that can help you create authentic video content. From customizable branding options to video testimonials and feedback, make the most of these features to showcase your brand and connect with your audience.

DON'T: Neglect SEO

Optimizing your video content for search engines is crucial for reaching a wider audience. Use relevant keywords in your video titles, descriptions, and tags to improve your SEO and make your content more discoverable.

DO: Engage with Your Audience

One of the best ways to create authentic video content is by engaging with your audience. Use Wednesday's software to create Q&A videos, respond to comments and questions, and show your audience that you value their feedback and opinions.

With these dos and don'ts in mind, you can leverage Wednesday's asynchronous video interview software to create authentic, engaging, and high-quality video content for your brand. So why wait? Sign up for Wednesday today and take your video content to the next level!