The Chief Talent Strategist, Matt Adam, at NAS Recruitment Innovation, shares his insights on data-driven talent acquisition, employer branding, and recruitment marketing.

In this interview, Matt emphasizes the importance of extracting meaningful insights from the abundance of data available in the talent acquisition field and the importance of using predictive indicators to inform decisions. Matt's focus on the intersection of technology and human interaction leads him to champion the utilization of authentic content, including videos and employee stories, to enhance employer branding and connect with candidates on a personal level.