Spotlight Series, Maren Hogan, the CEO of Red Branch Media, an agency specializing in HR Tech and recruitment.

Maren's agency focuses on helping organizations align their values with talent acquisition, making values a core aspect of their recruitment and talent management processes. She believes that embedding values into the hiring process can lead to improved retention, employer branding, and productivity. Maren's passion for helping companies live out their values extends from defining values to linking them with specific behaviors throughout the employee journey. Her insights shed light on how values-driven approaches impact various facets of an organization.